I spearheaded a collaborative overhaul of Blend's deposit account opening product for enhanced efficiency and user experience that led to an 89% increase in funding conversion.

A complex, cross-functional case study showing how I led design efforts to drive meaningful change across multiple business lines—improving the consumer experience and evolving Blend’s configurable platform.

I designed an iterative improvement the account selection flow that led to an increase accounts booked per application.

Led feature enhancements empowering real estate agents to selectively search public records or listing data with improved visibility into the dataset being queried.